Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Understanding Consumer Decision Making: The Means-End Approach To Marketing And Advertising StrategyISBN13:9780805817300ISBN10:0805817301Author:Reynolds, Thomas J. (Editor), Olson, Jerry C. (Editor)Description:The Goal Of This Book Is To Help Business Managers And Academic Researchers Understand The Means-End Perspective And The Methods By Which It Is Used, And To Demonstrate How To Use The Means-End Approach To Develop Better Marketing And Advertising Strategy The Authors Discuss Methodological Issues Regarding Interviewing And Coding, Present Applications Of The Means-End Approach To Marketing And Advertising Problems, And Describe The Conceptual Foundations Of The Means-End Approach This Book Is Of Interest To Academic Researchers In Marketing And Related Fields, Graduate Students In Business, Marketing Research Professionals, And Business Managers It Is Intended As A Reference Book Containing Ideas About The Means-End Approach And Its Applications Binding:Hardcover, HardcoverPublisher:Psychology PressPublication Date:2001-05-01Weight:1.99 lbsDimensions:1.46'' H x 9.28'' L x 6.37'' WNumber of Pages:466Language:English
Price: 184.51 USD
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Book Title: Understanding Consumer Decision Making: The Means-End Approa...
Number of Pages: 466 Pages
Language: English
Publication Name: Understanding Consumer Decision Making : The Means-End Approach to Marketing and Advertising Strategy
Publisher: Taylor & Francis Group
Item Height: 1.7 in
Publication Year: 2001
Subject: Marketing / General, Consumer Behavior, General
Type: Textbook
Item Weight: 36.1 Oz
Item Length: 9.3 in
Subject Area: Business & Economics, Psychology
Author: Jerry C. Olson
Item Width: 6.5 in
Format: Hardcover
