The Haier Model: Reinventing a multinational giant in the new network era by Cao

Description: FREE SHIPPING UK WIDE The Haier Model by Cao Yangfeng An important insight into the success of one of the worlds leading companies. FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description Since its origins in the 1920s as a refrigerator factory in Qingdao supplying the Chinese market, Haier has risen to become a major multinational company, overtaking the likes of Whirlpool and LG, to become the worlds leading manufacturer of household appliances today, with revenues of $30 billion. How did Haier achieve this amazing feat? This book examines Haiers organisational transformation, which can be traced back to 1984 when Zhang Ruimin (Haiers current CEO) joined the company, and which became the essence of Haiers sustained competitive advantage. In particular, it looks at the ?RDHY Win-Win Model of Employee-Customer Integration?, the latest management practice in Haier, which has had a profound effect on the companys performance, and which has captured the attention of academics and managers around the world. AUTHOR: Cao Yangfeng (PhD) is a researcher at the Institute of Global Entrepreneurship and Innovation (Hong Kong) and the Asia Studies Centre at Copenhagen Business School. SELLING POINTS: . An important insight into the success of one of the worlds leading companies . Haier is today the worlds largest manufacturer of home appliances . This is the first book (in English) to capture the essence of this extraordinary success . Haier is one of the most admired companies in the world because of its business and management models . Unique and deep insights – in writing this book, the author gained unprecedented access to Haier Notes Offers an important insight into the success of one of the worlds leading companies. Author Biography Cao Yangfeng (PhD) is a researcher at the Institute of Global Entrepreneurship and Innovation (Hong Kong) and the Asia Studies Centre at Copenhagen Business School. Details ISBN1911498622 Author Cao Yangfeng Year 2018 ISBN-10 1911498622 ISBN-13 9781911498629 Media Book Pages 302 Format Hardcover Short Title The Haier Model Language English UK Release Date 2018-01-25 Imprint LID Publishing Place of Publication London Country of Publication United Kingdom AU Release Date 2018-01-25 NZ Release Date 2018-01-25 Publication Date 2018-01-25 Publisher LID Publishing Subtitle Reinventing a multinational giant in the new network era Audience Professional & Vocational Illustrations 1 Illustrations We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! 30 DAY RETURN POLICY No questions asked, 30 day returns! FREE DELIVERY No matter where you are in the UK, delivery is free. SECURE PAYMENT Peace of mind by paying through PayPal and eBay Buyer Protection TheNile_Item_ID:123669410;

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