Description: Strategic Marketing Management Cases W/Excel Spreadsheets by Lamb, Charles W.; Crittenden, Victoria L.; Cravens, David W. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less
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Binding: Hardcover
Weight: 2 lbs
Product Group: Book
IsTextBook: Yes
Number of Pages: 696 Pages
Publication Name: Strategic Marketing Management Cases with Excel Spreadsheets
Language: English
Publisher: McGraw-Hill Higher Education
Item Height: 1.1 in
Publication Year: 2001
Subject: Marketing / General
Features: Revised
Type: Textbook
Item Weight: 43.8 Oz
Item Length: 10 in
Subject Area: Business & Economics
Author: Victoria L. Crittenden, Charles W. Lamb, David W. Cravens
Item Width: 8.4 in
Format: Hardcover