Description: Strategic Marketing : An Introduction, Hardcover by Proctor, Tony, ISBN 0415458161, ISBN-13 9780415458160, Brand New, Free shipping in the US Fully updated to include case studies from a range of industry sectors, the 2nd edition is a concise, thorough and enlightening textbook that demonstrates how organizations can take advantage of 'strategic windows’ to improve their positions.
Price: 271.5 USD
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Book Title: Strategic Marketing : An Introduction
Number of Pages: 352 Pages
Language: English
Publication Name: Strategic Marketing : an Introduction
Publisher: Routledge
Item Height: 0.9 in
Subject: Marketing / General, Decision-Making & Problem Solving, General
Publication Year: 2008
Item Weight: 27.3 Oz
Type: Textbook
Subject Area: Education, Business & Economics
Author: Tony Proctor
Item Length: 10 in
Item Width: 7.1 in
Format: Hardcover
