Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Determinants Of Private Label Attitude: Predicting Consumers' Brand Preferences Using PsychographicsISBN13:9783658086718ISBN10:3658086718Author:Wei, Stefanie (Author)Description:Various Psychographic Traits That Most Directly Influence Consumers' Private Label Attitudes Are The Focal Point Of Stefanie Weiss' Investigation The Author Develops A Comprehensive Profile Of Psychographic Predictors Of Attitude And Identifies Ways Of Translating These Insights Into Managerial Practice Her Conclusions Thereby Strongly Contribute To Understanding And Describing Purchasers Of Private Labels And Can Be Meaningfully Applied To The Management Areas Of Brand Positioning And Market Segmentation The Hypothesized Relationships Between Consumers' Private Label Attitude And Various Psychographic Traits Are Tested On A Sample Of German And Austrian Consumers Using An Online Questionnaire Their Response Data Are Then Analyzed Using The Multiple Regression Technique Binding:Paperback, PaperbackPublisher:SPRINGER NATUREPublication Date:2015-03-10Weight:0.48 lbsDimensions:0.37'' H x 8.27'' L x 5.83'' WNumber of Pages:143Language:English
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Book Title: Determinants Of Private Label Attitude: Predicting Consumers...
Item Length: 8.3in
Item Width: 5.8in
Author: Stefanie Weiß
Publication Name: Determinants of Private Label Attitude : Predicting Consumers' Brand Preferences Using Psychographics
Format: Trade Paperback
Language: English
Publisher: Springer Fachmedien Wiesbaden Gmbh
Publication Year: 2015
Series: Bestmasters Ser.
Type: Textbook
Item Weight: 76 Oz
Number of Pages: Xv, 143 Pages
