Description: Selling Several Articles / ChapterMarketing - Product ManagementMBA Program / Marketing Titles include:1- Power of Private Label 2005 - A C Nielsen - Pages 332- Marketing Planning - Chapter 2 - Pages 28 - 403- Introduction to Product Management - Chapter 1 - Pages 1 - 274- How T.V. Advertising Works: A Meta- Analysis of 389 Real World Split Cable T.V. Advertising Experiments - Journal of Marketing Research - Pages 125-1395- A Problem to Have: Broadcom's Launch of 802.11g WLAN Products - Pages 146- Subcultures of Consumption: An Ethnography of the New Bikers - By Schouten and Mcalexander - Journal of Consumere Research - Pages 43- 617- How Promotions Work - By Blattberg, Briesch, Fox - Marketing Science - Pages 122-1328- Extend Profits, Not Product Lines - By Quelch and Kenny - HBR - Pages 153 - 1609- Getting the Most Out of Advertising and Promotion - By Abraham and Lodish - HBR - pages 6 Cases were used in MBA / Marketing Program - may have highlights, underlines, and notes all over. Copyright material. In general pages are clean, no bends. They are in great condition. Ships to within 3 business days with free tracking information after receiving the cleared payment. Please contact for more information / pictures before bidding / buying.
Price: 9.99 USD
Location: Gaithersburg, Maryland
End Time: 2024-12-01T00:22:01.000Z
Shipping Cost: 2.99 USD
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All returns accepted: ReturnsNotAccepted
Book Title: Product Management Advertising
Author: John Schouten
Language: English
Subject: Product Management
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Color: Power of Private Label
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